Wyser is an international search & selection company present in 3-continents.
We are looking for a Marketing Manager for our multinational client in FMCG industry.
Job Description
- Coordinate whole product lifecycle by interacting with production, R&D, sales, logistics and finance departments for assigned category
- Implement product and pricing strategies in alignment with Regional / Global Marketing
- Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feedback to Regional and Global Teams.
- Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)
- Support digital consumer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs
- Preparation of marketing plans for assigned category in collaboration with budget planning.
- Management of communications with sales team and all strategic partners to ensure marketing objectives are met
- Market research analysis and planning of necessary actions in line with market conditions
- Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive topline sales, awareness, and trial of products for customer shelf sets
- Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent
Education and Experience
- Bachelor’s Degree,
- Advanced level of English is a must
- Minimum 5 years of marketing experience in FMCG
- Experience and proven record in digital marketing, and media management
- Deep understanding of KPIs and P&L
“GI GROUP AND WYSER TURKEY SEÇME VE YERLEŞTİRME A.Ş. Türkiye İş Kurumu'nun 26.12.2023 tarihli 15198570 No'lu lisans sahibi özel istihdam bürosudur.“
Industrial sector
öteki
Reference code
17087
Consultant
Ceceli Busra, is our consultant who manages this job opportunity.
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