Marketing Director

Job Description:

Where leadership meets strategy: Wyser is Gi Group Holding’s specialized brand for mid-to-senior level executive recruitment on a global scale.

We are looking for a Marketing Director who will own the end-to-end marketing strategy and execution in line with the company’s growth ambitions in FMCG field. The role will work closely with Commercial, Sales, Product, and customer-facing teams to build a high-performing, data-driven marketing engine that directly contributes to business growth, pipeline creation, and revenue generation.

This is not a traditional, brand-only marketing role. The ideal leader combines strategic marketing leadership with strong commercial acumen, a growth mindset, and hands-on execution capability ensuring strategy translates into measurable business outcomes.

Key Responsibilities

• Develop and execute the overall marketing strategy and annual marketing plan, aligned with the business strategy and growth objectives.
• Own brand positioning, value proposition, and go-to-market communication.
• Build, optimize, and scale the full marketing funnel across digital channels, content, CRM, marketing automation, and performance marketing.
• Define and manage marketing KPIs, analytics, and performance measurement to demonstrate clear business impact.
• Build deep understanding of customers, market dynamics, and competitors to identify and unlock new growth opportunities.
• Integrate customer experience and customer lifecycle management into the overall marketing strategy to drive retention and lifetime value.
• Own the marketing budget; manage external agencies, vendors, and strategic partners with a performance-driven approach.
• Build, develop, and lead a high-performing marketing team; provide technical guidance to employees, colleagues, and/or customers as required.
• Adapt departmental plans and priorities to address resource constraints and operational challenges while maintaining delivery and impact.
• Make decisions guided by policies, procedures, and the business plan, receiving directional guidance from senior management when needed.
• Drive marketing transformation, scalability, and operational excellence; remain sufficiently hands-on to ensure effective execution.

Core Competencies

• Strategic Marketing Leadership | Growth & Demand Generation | B2B Marketing| Customer Experience | Digital & Performance Marketing | Data & Analytics | Sales Alignment | Team Leadership | Stakeholder Management | Change & Transformation

“GI GROUP AND WYSER TURKEY SEÇME VE YERLEŞTİRME A.Ş. Türkiye İş Kurumu'nun 26.12.2023 tarihli 15198570 No'lu lisans sahibi özel istihdam bürosudur.“

Industrial sector

Tüketici Hizmetleri

Reference code

26159

Consultant

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